JULY 21-25, 2004

London, England


It is our pleasure to welcome all participants to the 2004 International Conference of the Academy of Business Administration.

We would like to take this opportunity to express our appreciation to everyone who contributed their time, energy and expertise to making this conference a success. Each participant's contribution helps the Academy fulfill its mission of disseminating high quality research in the field of business administration.

Each conference owes a large debt to the program committee. The track chairs have done a wonderful job of soliciting and reviewing quality work for this conference. As usual it is a pleasure for us to spend time with old friends and hear what everyone has been up to. At the same time, it is exciting to meet new participants and get to know them and their work. We hope you will join us in making an effort to make our newcomers welcome and encouraging them to come back again and again as many of you have done.

Over the years, we have tried very hard to create a warm and supportive environment in which conference participants can share their work. It is the thoughtful comments of the reviewers and the lively discussions of this work that truly make us proud of this conference.

We hope you enjoy the conference and your stay in the beautiful and historic city of London. After the conference is over we have no doubt that we will all harbor warm memories of London for some time to come.

Dr. David L. Moore
Conference Chair

Dr. Sam Fullerton
Program Chair



9:00 – 9:30                  Morning Coffee

9:30 – 11:00                Public Administration Debates

ROOM A      Session Chair:  R. M. Bittick, California State Univ., Dominguez Hills

Models of Hepatitis C Prevention and Implications for Marketing and Promotion
Gurprit C. Kindra, University of Ottawa
Social Equity and Property Rights: Bringing Locke Back into the Debate
R. M. Bittick, California State Univ., Dominguez Hills

Teamwork Assessment: Perceptions from a School of Business and Public Administration
Iris Baxter, California State Univ., Dominguez Hills

Managing an Aging Work Force
Jonathan West, University of Miami           

ROOM B      Finance and Employee Benefits

Session Chair:  Elaine Waples, Purdue University Calumet
Measurement and Reporting of Employees’ Stock Options
Karim Rebeiz
Why the Controversy Surrounding Cash Balance in Pension Plans?
John Lucas, Purdue University Calumet
ROI: The Good and Bad Side of the Equation
Elaine Waples, Purdue University Calumet
Musa Darayseh, Purdue University Calumet

ROOM C      Legal and Regulatory Environment in International Business

Session Chair: Fernando Barrio, London Metropolitan University
WTO and Its Regulatory Framework after Cancun and Doha

Ronke Shodeu, London Metropolitan University

Global Trends in IP Regulations
Fernando Barrio, London Metropolitan University


11:00 – 11:30              Coffee Break

11:30 – 1:00            Strategic Actions in Public Administration

ROOM A      Session Chair: Iris Baxter, California State Univ., Dominguez Hills

Strategic Marketing of Universities Derived from Students’ Desire to Create a Personal Differential Advantage
Brenda Ponsford, Clarion University

Institutional Credibility: Connecting Ethical Public Administration with a Nation’s Institutional Environment
R. M. Bittick, California State Univ., Dominguez Hills

Charity or Not Charity: Hong Kong Experience the Law on Companies Limited by Guarantee
Peter Chan, Chinese University of Hong Kong

ROOM B      Financial Institutions and Capital Markets

Session Chair:  Chong Y. Kim, Le Moyne College

Inflation and Bond-Stock Characteristics of International Security Concerns
Moon K. Kim, Syracuse University 

Debt and Stock Market Returns in the U.S.
Harjit Arora, Le Moyne College
Swarnjit S. Arora, University of Wisconsin-Milwaukee
Greg Lepak, Le Moyne College

Monetary Policy and Foreign Exchange Rates: A Test of Parameter Shifts
Chong Y. Kim, Le Moyne College

ROOM C   Special Session

How to Prepare Your Students to Become “Business Partners”
Gary Siegel, Depaul University
James E. Sorenson, University of Denver
Sandra Richtermeyer, University of Wyoming

Join us for the reception tonight at 7:00.
  The location will be announced.

FRIDAY JULY 23, 2004

9:00 – 9:30                  Morning Coffee

9:30 – 11:00            Business Education

ROOM A       Session Chair: Rita Thakur

Designing Entrepreneurship: Vision and Mission for NBE Entrepreneurship Minor
Paul Lane, Grand Valley State University
John Farris, Grand Valley State University

Integrating Principles of Good Practices in Internet-Based Distance Education
Seta Whitby, University of La Verne

The Status of Women in the Business of Education
Sharon K. Davis, University of La Verne
Kimberly Martin, University of La Verne

A Survey of How Business Deans Use “Upward Influence Techniques”
J. Michael McDonald, Georgia Southern University
Carl Gooding, Jacksonville State University

ROOM B      Marketing Dimensions

Session Chair: David Moore, Le Moyne College

Service Recovery Performance in the New Zealand PublicHealthcare Sector: An Empirical Investigation
Nicholas J. Ashill, Victoria University Wellington
Janet Carruthers, Victoria University Wellington
Jayne Krisjanous, Victoria University Wellington

A Conceptual Model of the Role of Marketing Employees in Marketing Performance
Lori A. Shore, Deakin University
Robin N. Shaw, Deakin University

The MORTN Market Orientation Instrument – An Empirical Analysis
Marcin Pont, Deakin University
Robin N. Shaw, Deakin University

FRIDAY JULY 23, 2004

11:00 – 11:30              Coffee Break

11:30 – 1:00                International Finance & Accounting

ROOM A       Session Chair: Ginette McManus, St. Joseph’s University

An Examination of the Portfolio Concepts of Accounting for Investments Under SFAS and IAS 39
Ramesh Narasimhan, Montclair State University
Shifei Chung, Rowan University

An Empirical Investigation of Accounting and Residual Returns as Measures of Corporate Performance
Ahmet Tezel, St. Joseph’s University
Ginette McManus, St. Joseph’s University

Elements of Ethical Decision Making: Cross-Cultural Analysis of Anglo, Asian, and Latino University Students
Aileen Smith, Stephen F. Austin State University
Evelyn Hume,  Stephen F. Austin State University
Ray Zimmerman, Stephen F. Austin State University
Alan Davis, Stephen F. Austin State University

An Analysis of Capital Gearing Within the Manufacturing Sector of Mauritius
J. S. Matadeen, University of Mauritius

ROOM B      Marketing

Session Chair: Michael McDonald, Georgia Southern University

Enhanced Management Control for Retail Sales Performance
Ted Mitchell, University of Nevada Las Vegas
Howard Olsen, University of Nevada Las Vegas

A Study of Market Segmentation and Consumer Behavior in Coffee Chain Stores
Jerome Dauw-song Zhu, National Dong-Hwa University

Marketing Prepared Foods to Children: Bells and Whistles
Sandra McKay, Southeastern Louisiana University

Join us for the luncheon at 1:30 today


9:00 – 9:30                  Morning Coffee

9:30 – 11:00                Management: A Global Perspective

ROOM A       Session Chair: James “Bim” Beckman, Fochbereich Wirtschaft

Effects of Differential Management Perception on Subordinate’s Justice Attitude and Cooperation
Chia-wu Lin, National Dong-Hwa University
Chen-Yu Liu, TASCKCO Business Corporation
Tzy-Wen Tang, National Dong-Hwa University

Cultural Dimensions of Managing US-Russian Space Programs
Taira Koybaeva, Utah State University & MIT

What Are Fractals? And What Might They Mean to International Management?
James Beckman, Technical University, Fulda
Norton Marks, California State Univ., San Bernardino     

ROOM B      Trade Shows, Sports and Event Marketing

Session Chair:  Sam Fullerton, Eastern Michigan University

The Impact of Sponsorship Commitment Level on Brand Favorability and Brand Image Evaluations
Michael D. Musante, Quinnipiac College

Sporting Club Supporter Identification and Supporter Purchasing Behaviour for Sponsors’ Products
Helen Slattery, Deakin University
Heath McDonald, Deakin University
Brent Mate, Deakin University       

The Advantages and Disadvantages of Trade Show Participation
Rooma Roshnee Ramsaran-Fowder, Univ. of Mauritius


11:00 – 11:30                       Coffee Break

11:30 – 1:00             TQM, Service & Quantitative Issues

ROOM A      Session Chair:  Lance Masters, Thiel University

Reverse Auctions and Total Quality Management: A Pilot Study
Earl E. Bartlett, Clarion University of Pennsylvania
James Pesek, Clarion University of Pennsylvania
Brenda Ponsford, Clarion University of Pennsylvania

The Service Quality Perceptual Analysis of Mobile Phone Users in Mainland China
Wen-Hai Chih, National Dong Hwa University
Tzy-Wen Tang, National Dong Hwa University
I-Ju Chen, National Dong Hwa University

On the Power of Test in SUR Models with Incomplete Data
Samad AmirKhalkhali
Sal  AmirKhalkhali

ROOM B        Contemporary Business Issues

 Session Chair:  Nick Ashill,  Victoria University of Wellington

Assessing the Health Insurance Literature 1999-2003: A Citation Analysis
Shih-Chieh Chuang, I-Shou University
Hsiu-Mei Lin, Shu-Te University
Yao-Chun Tsao, I-Shou University

Corporate Social Marketing: Is Trust Established Through Discourse?
C.B. (Katie) Clarke, Benedictine University

A Case of Ethical Dilemma: A Multi-Framing Approach
Vicky Mabin, Victoria University of Wellington
John Davies, Victoria University of Wellington

     Join us tonight for dinner and recognition of program committee     

Managed by: David Moore, Associate Professor, Business Administration
Updated by: Bill Thieke Lemoyne College Information Technology